HELLO,
I AM KAYLA.

I help teams generate growth by marrying my decade of digital marketing experience with a passion to constantly learn and grow. Paid search excellence is at the core of my services and expertise. I leverage this foundation to build cohesive digital marketing strategies through data-driven insight and creative problem solving.

My primary focus is to provide value as an extension of your team. Whether you are looking for additional strategic direction, expertise for campaign execution and management or all of the above, I am here to support your team to achieve growth goals.

THIS IS WHAT I DO

DIGITAL MEDIA
STRATEGY

I develop strategic, cross-channel plans that drive business growth across several verticals and industries, including e-commerce, B2B, retail, healthcare providers and more.

CAMPAIGN EXECUTION

I leverage my foundation in paid search and love for data analysis to create successful digital media plans with years of experience in planning and executing ad campaigns across Google, Bing, Facebook, LinkedIn, Pinterest, Twitter, several programmatic DSPs and more.

MANAGEMENT & REPORTING

Create reporting dashboards to automatically pull real time data for operational performance updates

Let's Chat

INSPIRING GROWTH IS MY PASSION

60% GROWTH IN E-COM REVENUE

After thoroughly analyzing historic campaign performance and audience behavior, a new strategy was identified to further segment audiences and maximize budget toward top ROAS drivers, which increased revenue YoY by 60%.

13% INCREASE IN SEARCH AD CTR

Performed an A/B test between text ad copy variations to determine which product value props resonated best among target audience. After implementing the winner, there was an overall 13% increase in CTR.

2.5X EFFICIENCY IMPROVEMENT

Created reporting dashboards for agency client to automatically pull real time data for operational performance updates, which cut time spent on monthly reporting tasks in half.

15% GROWTH IN WEBSITE TRAFFIC

Identified growth opportunity through improved content strategy and leveraging new channels to reach a new, qualified audience for the brand.